Hey remember when I said I’d start this Monday? Yeah, me too. Better late than never though!
So for the first entry in this series, I wanted to talk about what I consider to be one of the most important questions a writer should ask themselves about a piece: “Why should anyone care about this?” It’s a deceptively simple question with an answer that depends a lot on what your objective is and who you are writing for.
The first place I really ever heard anyone ask this question was, surprisingly, grad school. I majored in bioethics in undergrad, but the closest we ever really got to it was talking about who our audience was. We’d sometimes talk about adjusting our language or style depending on who we wanted to reach, but I can’t really ever seem to recall being asked to explain why something mattered in the first place. Sometimes, I’d get told that an essay topic was too vague or out of the realm of what we were discussing, but not that what I was saying was basically just arguing minutiae.
I almost wish I had been! I think there’s certainly value in rehashing discussions about well-tread topics and debating their finer points, but it’s very easy to get caught up in the bits and pieces without looking at the bigger picture. Sure, Camus’ Myth of Sisyphus is interesting, but why does it matter what Camus point is, or what context it was written in? And to be clear, I don’t think these have obvious answers. They can tell us things about our past and present, about which things we valued then and now, and about things change over time. We have to be careful about predicting the future based on the past, but to some degree they can inform the choices ahead of us.
This philosophical or academic understanding of the question is essentially how historians should approach it (after all, history is in many ways just applied philosophy). Sometimes, it can be a tough question to answer. I remember in a class I took on early Cold War culture reading a book about the Olympics during the Cold War and our professor asking the class if we thought the book was worth keeping in the curriculum. I honestly don’t remember what I said then, but now I think there was something important there. As we see just a month after Russia invaded Ukraine after allegedly waiting for the Olympics to end at China’s request, geopolitics and national politics still shape and are shaped by the event.
On the other hand, there are some topics that it may be tough to argue that they really matter in a broader sense. There have been documentaries made about the competition for the world record Donkey Kong score and while they are certainly interesting, I don’t think the topic matters much overall. Sure, it’s interesting to learn all the intricacies of little tricks people used to get just a fraction of a second faster or whatever, but what does this tell us that we don’t already know? That humans are resourceful and competitive? We have the entirety of history to tell us that.
But to a journalist, there could be a very different answer. Who got the highest score in an arcade game doesn’t have broad implications for history per se, but maybe it doesn’t have to. Maybe just being interesting is enough for something to matter, but maybe not. What’s the difference between this and a story about a kid who went camping in a state park or rode a helicopter for his birthday? Sure, it’s moderately interesting because those are unusual ways for a child to celebrate a birthday, but nobody outside of the kid’s family really cares.
One could say that the arcade story is more worthy of a writeup because it is important to a larger group of people across the globe. That’s probably true, but how many people could really be that invested in a contest involving a video game that came out almost a decade before I was even born? The 2007 movie The King of Kong was well-received by critics, but it ultimately failed to reach even $800,000 in box office sales. On YouTube, the trailer has just 127,000 views in nine years. Without a studio backing it, it’s plausible to think that the movie could have gone nowhere, simply coming and going without leaving any mark (as many of these sorts of films do).
So does the difference ultimately boil down to what’s more profitable? I think money plays a far greater role in journalism than anyone wants to admit, but I don’t think it’s the only thing that matters. In a review for The King of Kong, Keith Phipps of The AV Club calls the movie “a film about what it takes to make it in America,” and several other critics note that the film has a lot to say about human behavior and the power of nostalgia. Again, I would ask how the film achieves this better than any other documentary, but I suppose that comes down to personal preference. Certainly, though, we can agree that a story about a child’s birthday party had little to no impact on our understanding of human behavior at all!
And yet sometimes, we’re given these sorts of fluff pieces to do anyway. Sure, it’s heartwarming that a child with a fatal disease was made an honorary police officer, but what impact does this have on a community besides just being positive press for the department? The vast majority of people won’t remember the story the next day anyway. And does it really matter that much that someone lost a wedding ring and that it was returned to them by a kind-hearted stranger? It’s nice to hear about, but is it worth a full news package and article?
You might be surprised to hear that my answer isn’t a flat “no,” but instead “sometimes.” Let’s be real here; these fluff pieces exist because most of the news is downright depressing. There’s no significant audience for an outlet that posts positive stories all the time, but mixing a few in here and there is good because it reminds readers that the world isn’t all bad. There’s enough terrifying, monstrous behavior in the world as it is. Sometimes we just need a reminder that puts things into perspective for us. I believe that most people are generally good, and I think that’s reflected in how a crime story shocks us but a fluff piece doesn’t. The bad tends to stick out to us because its aberrant.
So, back to the question at hand, why does this story matter? I think it’s a far easier question to answer for academics. Either something has broader implications on our understanding of humanity, or it’s a fun piece of trivia to talk about on a podcast. But for journalists, the more localized nature of news makes the question a lot harder to answer. Different things matter to different people based on where the story happens, who it affects, what other stories came before and come after it, and about a thousand other factors.
That’s why a lot of attempts to analyze media interest through data and analytics are mostly useless. Right-wing outlets have figured out that a small group of people respond exceedingly well to fear-based headlines, but beyond that it’s a gamble as to what will draw someone in that’s complicated further by social media and search engine algorithms. The two choices are to either buy in to cynicism and humanity’s worst impulses, or let journalists do their jobs as best they can.
And also, nobody wants to read a sponsored post on a news feed. Come on.

